Metrics and reporting
What makes an Amazon agency report useful
A useful Amazon client report explains what changed, which products caused it, what the agency believes happened, and what will happen next.
Collins Paris3 min read
Metrics and reporting
What the numbers actually mean, which ones move together, and which comparisons are worth making. Most Amazon reporting problems are not missing data. They are the wrong baseline, the wrong window, or a metric answering a question nobody asked.
Metrics and reporting
How the same ASIN can be growing and losing momentum
An ASIN can be up year over year and down against the previous period. Learn what each comparison means and how to report both honestly.
Collins Paris2 min read
Metrics and reporting
Why Amazon sessions moved when nothing changed
Amazon sessions can change even when your team made no deliberate change. Use this order of checks to separate reporting differences from a real traffic problem.
Collins Paris3 min read
Metrics and reporting
Unit Session Percentage: what it measures and what it misses
Unit Session Percentage is commonly called Amazon conversion rate, but it measures units per session. Learn how to calculate it and read it correctly.
Collins Paris3 min read
Metrics and reporting
Amazon Business Reports: what the numbers actually tell you
Learn what the main Amazon Business Reports metrics measure, how the reports differ, and which combinations help diagnose changes in sales.
Collins Paris4 min read