3 min read
What makes an Amazon agency report useful
A useful Amazon client report explains what changed, which products caused it, what the agency believes happened, and what will happen next.
Metrics and reportingMetrics and reporting
What the numbers actually mean, which ones move together, and which comparisons are worth making. Most Amazon reporting problems are not missing data. They are the wrong baseline, the wrong window, or a metric answering a question nobody asked.
Metrics and reporting
Metrics and reporting
Metrics and reporting
Metrics and reporting