Amazon operations
A 15-minute Amazon performance review
Use this short review to identify what changed, find the ASINs responsible, and leave with a small set of evidence-backed actions.
Collins Paris3 min read
Amazon operations
The daily work of keeping a catalog healthy: stock, Buy Box, pricing rules, fulfillment promises, and the handful of signals that tell you which of them broke this morning. Most of what goes wrong on Amazon is operational, shows up first as a number moving, and is fixable the same day if you catch it.
Amazon operations
What an Amazon stockout actually costs
A stockout costs more than the units missed while inventory was unavailable. Learn how to estimate the direct loss and measure the recovery without inventing a rank penalty.
Collins Paris3 min read
Amazon operations
High traffic, low sales: what to check on an Amazon listing
When Amazon sessions rise but sales do not, check the offer, traffic quality, price, delivery, reviews, and product-page clarity in this order.
Collins Paris3 min read
Amazon operations
Amazon sales dropped? A checklist for finding out what happened
Sales are down. Use this checklist to determine whether the cause is traffic, conversion, price, the Featured Offer, inventory, or a small group of ASINs.
Collins Paris4 min read
Amazon operations
How to tell a Buy Box loss from a demand drop
Revenue can fall because fewer shoppers arrived or because your offer stopped winning the Buy Box. These signals help separate the two.
Collins Paris3 min read