Metrics and reporting
What makes an Amazon agency report useful
A useful Amazon client report explains what changed, which products caused it, what the agency believes happened, and what will happen next.
Collins Paris3 min read
Collins Paris
CEO & Founder
I’ve been selling on Amazon since 2011. Spent the last seven years running an 8-figure Amazon channel for a CPG brand. Fifteen years of Mondays spent exporting CSVs and rebuilding the same spreadsheet to answer the same questions: what moved, why, and where do I look next?
12 articles
Amazon operations
A 15-minute Amazon performance review
Use this short review to identify what changed, find the ASINs responsible, and leave with a small set of evidence-backed actions.
Collins Paris3 min read
Amazon operations
What an Amazon stockout actually costs
A stockout costs more than the units missed while inventory was unavailable. Learn how to estimate the direct loss and measure the recovery without inventing a rank penalty.
Collins Paris3 min read
Amazon operations
High traffic, low sales: what to check on an Amazon listing
When Amazon sessions rise but sales do not, check the offer, traffic quality, price, delivery, reviews, and product-page clarity in this order.
Collins Paris3 min read
Metrics and reporting
How the same ASIN can be growing and losing momentum
An ASIN can be up year over year and down against the previous period. Learn what each comparison means and how to report both honestly.
Collins Paris2 min read
Amazon operations
Amazon sales dropped? A checklist for finding out what happened
Sales are down. Use this checklist to determine whether the cause is traffic, conversion, price, the Featured Offer, inventory, or a small group of ASINs.
Collins Paris4 min read
Catalog and listings
A listing change checklist for before you hit save
Record the current listing, define the expected result, and know how you will judge the change before editing an Amazon product detail page.
Collins Paris3 min read
Amazon operations
How to tell a Buy Box loss from a demand drop
Revenue can fall because fewer shoppers arrived or because your offer stopped winning the Buy Box. These signals help separate the two.
Collins Paris3 min read
Metrics and reporting
Why Amazon sessions moved when nothing changed
Amazon sessions can change even when your team made no deliberate change. Use this order of checks to separate reporting differences from a real traffic problem.
Collins Paris3 min read
Advertising
What ACOS hides that TACOS shows
ACOS measures ad spend against attributed ad sales. TACOS measures the same spend against total Amazon sales. Read both to understand ad efficiency and business dependence.
Collins Paris3 min read
Metrics and reporting
Unit Session Percentage: what it measures and what it misses
Unit Session Percentage is commonly called Amazon conversion rate, but it measures units per session. Learn how to calculate it and read it correctly.
Collins Paris3 min read
Metrics and reporting
Amazon Business Reports: what the numbers actually tell you
Learn what the main Amazon Business Reports metrics measure, how the reports differ, and which combinations help diagnose changes in sales.
Collins Paris4 min read